The Scaling Scorecard — Free

Free · 5 minutes · No payment

Can your business actually take more?

Fifteen honest questions about what you've built. At the end you'll get a score out of 30, the stage you're really at, and the one bottleneck holding everything else up.

Not a personality quiz. It looks at the five things that decide whether a small business can grow or just gets busier: your offer, real demand, whether strangers can find you, whether it runs without you, and whether you could handle three times the orders tomorrow.

Answer honestly — a flattering score helps nobody. Nothing is saved until you choose to send it.

1. Your offer

Whether you know exactly what you sell, to whom, and at what margin.

Can you say in one sentence who your product is for — and who it isn't for?

Not really, I'd say "anyone who likes it" Roughly, but I'd struggle to write it down Yes, and I turn away people it isn't for

Do you know what one order actually costs you — materials, packaging, fees, shipping?

No, I priced it by looking at others Roughly, materials only Yes, to the rupee, including fees

If you doubled your price tomorrow, would you know what would happen?

No idea, and it scares me I could guess Yes — I've tested prices before

2. Proof that people want it

Whether strangers buy, or only people who know you.

Have strangers — not friends, family or acquaintances — bought from you?

Not yet A handful Most of my orders are from strangers

Has anyone bought from you more than once?

No, or I don't know A few, I think Yes, and I can name them

Do you know which product actually sells best — by units, not by what you like?

No I have a feeling Yes, I've checked the numbers

3. Whether people can find you

Whether customers arrive when you aren't posting.

If you stopped posting on social media for a month, would orders still come in?

No, everything stops A trickle Yes, search and repeat buyers carry it

Do you have your own website where someone can buy without messaging you?

No — orders come through DMs Yes, but hardly anyone uses it Yes, and most orders come through it

Do you know how many people visited you last month? Not followers — visitors.

No idea Roughly Yes, and where they came from

4. Whether it runs without you

Whether the business is a business, or a job you gave yourself.

When someone enquires and goes quiet, what happens?

Nothing — I forget, honestly I follow up when I remember They get followed up automatically

Do you have your customers' contact details somewhere you own — not just inside an app?

No, it's all in Instagram or WhatsApp Some, in a notebook or a sheet Yes, a proper list I can email

If you took two weeks off, what would happen?

Everything stops completely Orders come but nothing gets sent Orders and follow-ups keep running

5. Whether you could take more

The question most people never ask before chasing growth.

If you got three times your usual orders next week, could you fulfil them?

No — it would fall apart With some very late nights Yes, comfortably

How much of your week goes on admin — listings, captions, replies, packing lists?

Most of it About half A small part — it's mostly automated

Is there anything written down that someone else could follow to run your orders?

No, it's all in my head Partly Yes, written and usable

Please answer all fifteen questions — the score only means something if it's complete.

0/30

Want the full breakdown?

Leave your details and I'll send your written scorecard — all five areas, what your score means, and the three things I'd do first if this were my business. Free, and no obligation to buy anything.

Your answers go with it, so the reply is about your business, not a template. It's sent by hand, so give me a few hours. No spam, and I never share your details.