Eight years ago I left a career in chemical engineering to start Sache — a handcrafted bag brand built on one unusual idea: the artisans who make our bags should co-own what they create.
Not fair wages. Ownership.
Most Indian handmade fashion brands work with artisans as piece-rate labour — paid per item, no stake in the brand, no visibility. We built Sache differently. Our artisan partners are co-owners. They own the designs they execute. The result: slower production, zero shortcuts, and bags that are genuinely made with care rather than made to quota.
Why Co-Ownership Changes Everything
When an artisan is paid per piece, the incentive is speed. Every extra minute on a stitch is money lost. The result is embroidery that looks fine at first glance and unravels after six months.
When an artisan owns the outcome, the incentive inverts. A bag that lasts three years is a better advertisement than a bag that lasts three months. The care is not instructed — it is structural.
At Sache, this means our zari embroidery takes three days per clutch. Our kundan stone setting is done by hand, stone by stone, not with adhesive. Our lining is stitched, not glued. These are not premium features we charge extra for. They are what happens when the person making your bag has a reason to make it well.
What We Make
Sache makes handcrafted clutches, potli bags, box clutches, and office totes using traditional Indian handloom fabrics — zari embroidery, kundan embellishment, ikat weaves, silk, brocade, bandhani, and gota patti work. Every piece is original, handmade in India, priced between ₹699 and ₹3,860.
We ship to 50+ countries. We have been running for eight years.
The People Behind the Bags
Sache was founded by Rajeshwari Subhramaniyan, a chemical engineer who became convinced that Indian textile craft deserved better than factory pricing. Co-Founder Subhramaniyan TVS brought the vision of blending classic Indian loom traditions with contemporary design and personalisation.
The artisans we work with are skilled in techniques that take years to learn — aari work, zardozi, kundan setting, ikat weaving. They are not a supply chain. They are the brand.
What This Means for You
When you buy a Sache bag, you are buying something made by a person with a stake in making it well. You are buying a piece of Indian textile tradition at a price that is honest rather than inflated. And you are participating in a model that we believe is the right way to make things.